Strategies for Corporate Success in the Age of Digital Communications
CONTENT DESCRIPTION: Learn how to lead your organization and protect its reputation in the digitalization of communications. The book summarizes current surveys and industry reports and provides in-depth case studies of corporations whose leaders are successfully embracing digital platforms such as blogs, mashups, wikis, social networks, and advanced video-gaming technologies – and some who are ignoring them at their own risk.
ADAPTED FROM THE BOOK: Digital Strategies for Powerful Corporate Communication, by Paul Argenti, Professor of Corporate Communication at Dartmouth's Tuck School of Business and faculty director of the Leadership and Strategic Impact Program.
The 4 + 2 Formula for sustained business success
CONTENT DESCRIPTION: This download features a free Harvard Business Review article, “What Really Works.” Learn how a company that consistently follows the author’s “4+2” formula has a better than 90% chance of sustaining superior performance! Based on a five-year study analyzing 200 management techniques employed by 160 companies.
BASED ON THE BOOK: What Really Works: The 4 + 2 Formula for Sustained Business Success by Bill Joyce, Professor of Strategy and Organizational Theory at Dartmouth's Tuck School of Business.
Why do good leaders make bad decisions?
CONTENT DESCRIPTION: Learn why good leaders make bad decisions…and how to keep it from happening to you! This download feature chapter 1, which illustrates both the way in which a person’s thinking can be blinded as well as the difficulty we have in challenging our thoughts so that we can spot and correct errors.
ADAPTED FROM THE BOOK: Think Again, by Syd Finkelstein, Professor of Management at Dartmouth's Tuck School of Business and faculty director of the Tuck Executive Program.
“CEO” advice for getting through a transition process
CONTENT DESCRIPTION: Written as correspondence with a CEO in the form of a series of short sequential memos that provide practical advice to any executive going through a transition process, this download features chapters 3 and 7, “Choosing Your Successor” and “Making A Great Exit.”
ADAPTED FROM THE BOOK: Memo to the CEO – Succession: Are You Ready? by Marshall Goldsmith, executive coach to more than 80 CEOs at the world's leading corporations.
How do you become more successful?
CONTENT DESCRIPTION: This download features part 1 and 2 “How Successful People Become Even More Successful.” It tells you what the four key underlying beliefs of more successful people are that differentiate them from peers, and a series of steps to help any successful person change their leadership behavior to achieve measurable, long-term success.
ADAPTED FROM THE BOOK: What Got You Here Won’t Get You There, by Marshall Goldsmith, executive coach to more than 80 CEOs at the world's leading corporations.
Why do smart executives fail?
CONTENT DESCRIPTION: This download features the popular chapter, “Seven Habits of Spectacularly Unsuccessful People: The Personal Qualities of Leaders Who Preside Over Major Business Failures.” Learn what mistakes not to make from this bestseller in the U.S. and Japan.
ADAPTED FROM THE BOOK: Why Smart Executives Fail: And What You Can Learn From Their Mistakes, by Syd Finkelstein, Professor of Management at Dartmouth's Tuck School of Business.
How to talk your way through a downturn.
CONTENT DESCRIPTION: This download features the Financial Times article, “How to Talk Your Way Through a Downturn,” which shows how a transparent communication strategy during a crisis can set you apart from the competition by fortifying employee relationships, showcasing superior customer focus, and strengthening your reputation for integrity.
ABOUT THE AUTHOR: Paul A. Argenti is a Professor of Corporate Communication at Dartmouth's Tuck School of Business and Faculty Director of the Leadership and Strategic Impact program.
