New Insights on Leadership Communication During a Crisis
REPRINTED FROM: “How to talk your way through a downturn”, published on FT.com (Financial Times), January 29, 2009
ABOUT THE AUTHOR: Paul A. Argenti is a Professor of Corporate Communications at the Tuck School of Business at Dartmouth and faculty director of the Leadership and Strategic Impact program. Professor Argenti has provided management consulting and training for over 50 corporations and nonprofit organizations, including Goldman Sachs, Sony, Nokia, and Martha Stewart.
CONTENT DESCRIPTION: This download features the FT.com (Financial Times) published article, “How to talk your way through a downturn,” part of the FT’s Managing in a Downturn series.
The article presents key, concrete ways a company and its executives can improve their leadership communication during times of crisis.
Professor Argenti shows how, during times of crisis, many companies fail to act or take the wrong kind of action when communicating with distressed stakeholders. Offering concrete suggestions for action – including a “Communication Crib Sheet” for crisis times – Professor Argenti outlines how a transparent communication strategy can set a company apart from the competition by fortifying employee relationships, showcasing superior client/customer focus, and strengthening a company’s reputation for transparency, reliability and integrity with members of the wider public.
Fill out the information at right to receive this FT.com article. In light of the challenging business environment, the lessons from this article are especially timely!
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