Area of Expertise: Marketing, with an emphasis on marketing strategy and its impact on firm, category, and brand performance
Education: MBA, Indian Institute of Management; PhD, University of Virginia

Professor Kusum Ailawadi teaches marketing strategy in general management and custom executive programs at Tuck and for other organizations. She has a particular interest in channel management and the distribution of power and profitability between manufacturers and retailers. Her research on the performance impact of marketing decisions examines the strategies of packaged goods manufacturers like Procter & Gamble and retailers like CVS.

Professor Ailawadi’s work has been published in the Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Retailing, and other major journals in marketing. Prior to joining the Tuck faculty, Professor Ailawadi taught at the Darden School at the University of Virginia and at the Wallace E. Carroll School of Management at Boston College.

Professor Ailawadi’s work has been honored for excellence in collaborative research between academics and practitioners, and for outstanding application of marketing science methods to practice. She has received several awards including the First William Davidson Award for Best Contribution to Theory and Practice in Retail Marketing, Journal of Retailing, 1997; Outstanding Faculty, Business Week's Guide to the Best B-Schools, 1996, 1998; and Harold Maynard Award for Best Contributor to Marketing Theory and Thought, Journal of Marketing, 2003.

Kusum Ailawadi teaches in the Tuck Executive Program.