Area of Expertise: Consumer marketing, strategic brand management, marketing management
Education: MSIA, Carnegie-Mellon University; PhD, Duke University

Professor Kevin Keller is acknowledged as one of the world’s foremost leaders in the study of brands, branding, and strategic brand management. Actively involved with industry, he has served as brand confidant to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi-Strauss, Miller Brewing, Procter & Gamble, and Starbucks. He has also carried out brand consulting with Allstate, Beiersdorf (Nivea), Blue Cross and Blue Shield, Campbell Soup, General Mills, Goodyear, Kodak, Mayo Clinic, Nordstrom, Shell Oil, Unilever, and Young & Rubicam.

Keller’s textbook, Strategic Brand Management, is used at top MBA schools and leading firms around the world. It has been called the "bible of branding." Keller is also co-author with world-renowned management guru Philip Kotler of the all-time best-selling marketing textbook, Marketing Management.

Kevin Keller teaches in the Tuck Executive Program.