“In such a slowly growing world, strategic innovation is critical to success. Govindarajan and Trimble offer concrete rules that managers can use to drive growth…This book is a great addition to your toolkit”

“The slow-growth global economy creates opportunities for those who dare to innovate and experiment with new strategy concepts. Govindarajan suggests a compelling approach for how to execute these concepts, backed by real-life examples.” 

“As many of us know from experience, it is a daunting challenge for established companies to breathe life into an entirely new business. Govindarajan and Trimble do a terrific job of pinpointing key factors that can turn potential into meaningful, sustained results. ”